Why does Macon need new branding?
Macon’s previous tagline, “Song and Soul of the South,” defines Macon as more of a destination brand. While there are benefits to this, it can also be limiting. So, Macon’s new brand “Where Soul Lives” aims at creating a sense of unity among the community by encouraging residents to embrace and embody this message, allowing local businesses and organizations to adopt and utilize Macon CVB’s resources.
How will this distinguish Macon?
The new brand clearly conveys the essence of Macon – as well as its combined characteristics, personality, and advantages – into one clear idea: Soul. Everything about Macon can fit under this umbrella idea, which allows us to highlight all of Macon’s best assets. When we pair this with other branding/story-telling elements, our audience gets a clear picture of everything Macon has to offer, and why there’s no other place like it.
Which organizations are currently Soul Ambassadors?
New organizations are joining every day. If you would like to know how you can become a part of the effort, contact Valerie Bradley at firstname.lastname@example.org or 478.743.1074, ext. 106.
To see the full Branding FAQ click here.
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450 Martin Luther King Jr. Blvd., Macon, Georgia 31201
478.743.1074 :: 800.768.3401
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