Brand Story

Macon's Official Branding Site

Where Soul Lives

It's not something that develops overnight, but something that evolves over time – soul is that unique vibe that can only be found in Macon, Georgia.

This story dates back 17,000 years to the Native Americans on the Ocmulgee Indian Mounds – a people and a place still revered today – and the deeply-rooted African American heritage, which only grows stronger with time.

When the Civil War started, Macon was one of the few places Sherman spared on his fiery “March to the Sea,” leaving behind the antebellum homes and architecture that give Macon that extra splash of southern charm.

For the visitors, it’s about the music, festivals, food, and fun. But for the rest of us, Macon is home. We know this story like the back of our hand because we live it every day. It’s beautiful, friendly, and exciting. It’s as much about yesteryear as it is about today and the cultivation of a promising tomorrow. Macon is full of history and alive with energy – and it’s that combination that has created this beautiful thing we call ‘soul.’